Chip Kidd Response

     After watching Chip Kidd’s TED talk, I have learned that the design of a book cover has to make people want to read the book, but it also has to tell in some way what the book is about. Chip Kidd was witty, and entertaining. He was quirky but straightforward. His presentation was simple, but effective, just like his work. A book cover’ is a reader’s first impression of the book. What is it about? It draws the reader in, and tells a story with out revealing too much. A cover should represent the story not in a way that treats the reader like a moron, but in a way that clearly and creatively represents the author and their work of art.