I watched an interview with Erik
Spiekermann, who is a well-known type designer. Spiekermann has seen the
evolution of type from traditional to digital. No matter what the medium or
size you are designing for, metal type on a poster, or digital type for an
iphone interface, you use the same type principles. As a typographer you are
solving a problem for who ever is viewing your work. In his own work he uses a
limited color palette of black, white, and red. His style is stark and
Germanic. When he starts a new project he starts with the smallest element and
then works his way up. If you do it that way it’s logical, and it kind of
designs itself.
No comments:
Post a Comment