Paul Rand Response

      After hearing about Paul Rand, and his work he did, as a book cover designer I have learned less is sometimes more. You don’t have to use Photoshop and Illustrator to make a good cover. Paul Rand’s career was mostly in the 50’s and 60’s. At the time, his work was seen as radical. He used blocks of color, crumpled paper, abstractions, painting, and his own handwriting to create his covers. His compositions were unexpected, and he rejected what was known as traditional. He broke “rules” but I think his work is refreshing, and timeless no matter when you are looking at it. Paul Rand created covers that drew you in, but didn’t tell the whole story